SMS Gateway

Automatic
SMS Fallback

Reach 100% of your customers. When a recipient doesn't support RCS, your message is automatically delivered as SMS. No manual effort, maximum reach.

1
You send an RCS message
With rich media, buttons or carousels
2
System checks RCS capability
Automatic real-time detection
3
Delivery via RCS or SMS
If no RCS: automatic SMS fallback
Automatic

How does SMS fallback work?

Not all recipients can receive RCS messages. Some use older devices, have no data plan, or their mobile carrier doesn't support RCS yet. With our SMS fallback, you still reach everyone.

  • Automatic detection of the recipient's RCS capability
  • Seamless switch to SMS without delay
  • Configurable fallback message for optimal SMS length
  • Transparent reporting shows RCS vs. SMS delivery
Benefits

Why SMS fallback matters

RCS is the future, but SMS is still indispensable today. With SMS fallback, you get the best of both worlds.

100% Reach

Reach every recipient, regardless of their device or mobile carrier.

No manual effort

The system automatically detects who supports RCS and who doesn't. You don't have to do anything.

Cost efficient

Pay RCS prices for RCS recipients and SMS prices for SMS fallback.

Real-time decision

The fallback decision is made in real time, without delaying delivery.

Transparent reporting

See exactly which messages were delivered via RCS and which via SMS.

Future-proof

The more RCS grows, the less SMS fallback you'll need. But you're already ready today.

Use cases

When is SMS fallback activated?

SMS fallback is triggered automatically when the recipient cannot receive RCS messages. This can happen for various reasons:

  • Older devices without RCS support (feature phones, older smartphones)
  • No data plan or no internet connection on the recipient's device
  • Mobile carrier doesn't yet support RCS in certain regions
  • RCS disabled by the user in their settings
  • Roaming abroad without RCS support
~85%
RCS reach in Europe
85% RCS
15% SMS-Fallback
Integration

Easy activation

SMS fallback is built into the SendRCS API. A simple parameter activates the automatic fallback.

API Request
{
  "recipient": "+44770xxxxxxx",
  "message": {
    "type": "text",
    "text": "Your order has been shipped!"
  },
  "smsFallback": {
    "message": "Your order has been shipped. Details: example.com/order/123",
    "sendernameId": "60f1b2c3d4e5f6a7b8c9d0e2"
  }
}

Find more details in our API Documentation.

FAQ

SMS fallback, answered

What is SMS fallback?

SMS fallback means that a message you send as RCS is automatically delivered as an SMS whenever the recipient cannot receive RCS. SendRCS detects the recipient's RCS capability in real time and switches to SMS without any manual effort, so you reach 100% of your customers.

When is SMS fallback triggered?

Whenever the recipient cannot receive RCS messages: older devices without RCS support such as feature phones, no data plan or no internet connection, a mobile carrier that does not yet support RCS in that region, RCS disabled by the user in their settings, or roaming abroad without RCS support.

Does SMS fallback delay delivery?

No. The fallback decision is made in real time. The system checks whether the recipient supports RCS and, if not, sends the SMS immediately, without delaying delivery.

What does SMS fallback cost?

You pay RCS prices for RCS recipients and SMS prices for SMS fallback. Each message is charged at the rate of the channel it was actually delivered on. There is no extra fee for the fallback itself.

Can I control the text of the fallback SMS?

Yes. You define a separate fallback message for each RCS message, so the SMS version stays within an optimal length and still contains what matters - for example a link instead of an image or button. In the API, a single parameter activates the fallback and carries the SMS text.

Can I see which messages were delivered via RCS and which via SMS?

Yes. Transparent reporting shows exactly which messages were delivered via RCS and which via SMS fallback, so you can follow how RCS coverage grows in your audience over time.

Can I send SMS only, without RCS?

Yes. The SMS Gateway can also be used on its own to send plain SMS - from the web interface, via AI assistants or via the API. You can add RCS at any time.

Ready to reach 100% of your customers?

With RCS + SMS fallback, you reach every recipient. Get started today.

  • No subscription
  • No commitment
  • Pay as you go
  • Free trial