Transparent Pricing

RCS & SMS Pricing

Pay-as-you-go with no subscription, no minimum term. Only pay for what you send. All prices per message and country.

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Start testing RCS rich messages today!

Get Started with RCS Messaging. Apply for a test sender ID to unlock rich cards, carousels, and interactive buttons.

No message costs to registered test phones
09:41
Sender Verified
RCS Message
RCS Simple

RCS Basic Text (RBM Basic Message)

The simplest form of an RCS message. Like a traditional SMS, but with a verified sender and read receipts. Up to 160 characters, without interactive buttons or suggestion chips.

Ideal for: Short notifications, OTP codes, reminders

Country Price / Message Conversation
Denmark (+45)€ 0.0500€ 0.1300
France (+33)€ 0.0800€ 0.2600
Germany (+49)€ 0.0800€ 0.2700
Norway (+47)€ 0.0600€ 0.2600
Sweden (+46)€ 0.0500€ 0.1600
United Kingdom (+44)€ 0.0500€ 0.2500
RCS Interactive

RCS Rich Text (RBM Single Message)

The enhanced text message with up to 3,072 characters and up to 11 suggestion chips (reply suggestions). Supports URL buttons, URL-in-webview, dial buttons, add-to-calendar, show-location, share-location and webhooks.

Ideal for: Customer communication, surveys, support requests

Country Price / Message Conversation
Denmark (+45)€ 0.1100€ 0.1300
France (+33)€ 0.1300€ 0.2600
Germany (+49)€ 0.1500€ 0.1500
Norway (+47)€ 0.1600€ 0.2600
Sweden (+46)€ 0.0900€ 0.1600
United Kingdom (+44)€ 0.1100€ 0.2500
09:41
Sender Verified
RCS Message
09:41
Sender Verified
RCS Message
RCS Rich Media

RCS Rich Card (RBM Single Message)

The visual powerhouse message. Combine a high-resolution image or video with a title (max. 200 characters), description (max. 2,000 characters), up to 4 action buttons and up to 11 suggestion chips in an elegant card.

Ideal for: Product announcements, offers, event invitations

Country Price / Message Conversation
Denmark (+45)€ 0.1100€ 0.1300
France (+33)€ 0.1300€ 0.2600
Germany (+49)€ 0.1500€ 0.2700
Norway (+47)€ 0.1600€ 0.2600
Sweden (+46)€ 0.0900€ 0.1600
United Kingdom (+44)€ 0.1100€ 0.2500
RCS Message
Rich Media & Buttons
RCS not available?
Automatic detection
SMS Fallback
Guaranteed delivery
SMS Fallback

SMS Gateway

Automatic SMS fallback for recipients who don't support RCS. Reach 100% of your customers. SMS is charged per message, without the conversation model.

Ideal for: Maximum reach, fallback reliability

Country Price / Message
Denmark (+45)€ 0.0500
France (+33)€ 0.0500
Germany (+49)€ 0.1100
Norway (+47)€ 0.0700
Sweden (+46)€ 0.0600
United Kingdom (+44)€ 0.0500
Volume Discounts

Buy more, pay less per message

Recharge your account with a credit package and save up to 15% on your credits. The more you buy, the more you save.

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Pricing model

How the 24-hour conversation model works

With a Conversational RCS Agent, a conversation opens the moment one side replies to the other. Until then you only pay for the messages you send, and incoming messages are always free.

No reply from recipient

1. You send an RCS message
2. The recipient reads the message but does not reply
3. Only the message price is charged
Cost = message price

Recipient replies

1. You send an RCS message
2. The recipient replies → a conversation is opened
3. For 24 hours you can freely exchange messages
Cost = conversation price (incl. all messages within 24h)

Contact writes first

1. A contact sends you an RCS message
2. Nothing is charged - incoming messages are free
3. You reply → a conversation is opened for 24 hours
Cost = nothing until you reply, then the conversation price

Summary

  • Incoming messages are always free and never open a conversation on their own
  • You send a message and get no reply: the message price is charged
  • A conversation opens when one side replies to the other: the contact replies to you, or you reply to the contact. The conversation price is charged once, instead of the message price (not in addition)
  • For 24 hours from that reply, all messages in both directions are free
  • A contact writes and you do not reply: nothing is charged
  • SMS is always charged per message, and the conversation model applies only to Conversational RCS Agents

When does the conversation model apply?

The 24h conversation model only applies to Conversational RCS Agents. For Non-conversational agents, charging is always per message - regardless of whether the recipient replies.

You choose the agent type when applying for your RCS sender profile.

Learn more about RCS agent types
FAQ

RCS pricing, answered

How much does an RCS message cost?

SendRCS is pay-as-you-go: no subscription, no minimum term and no setup fees. You only pay per message sent. The price depends on the recipient's country and the message type - RCS Basic Text, RCS Rich Text, RCS Rich Card, RCS Rich Carousel or SMS. All current prices per country are listed in the tables on this page.

Is RCS more expensive than SMS?

Not necessarily. Both RCS and SMS are billed per message and per recipient country. RCS Basic Text (RBM Basic Message) is priced at or close to the SMS rate in most countries, while rich formats such as Rich Cards and Carousels (RBM Single Message) cost more per message. Compare the tables above to see the exact difference for each country.

What does SMS fallback cost?

You pay RCS prices for RCS recipients and SMS prices for SMS fallback. When a recipient cannot receive RCS, SendRCS automatically sends the message as an SMS and charges the SMS price for that country instead of the RCS price. There is no extra fee for the fallback itself.

Are there fees for a verified RCS sender (RCS agent)?

Testing is always free. Registering a verified RCS sender and sending to your test phone numbers costs nothing - test numbers are usually activated within minutes. In some countries the mobile network operators charge a one-time setup fee to take a sender live. You will see the exact fee for your country when you apply to go live with your RCS sender. There is no minimum contract. Final verification by the operators takes approx. 2-6 weeks depending on country and operator.

Are incoming messages and replies charged?

No. Incoming messages are always free, and a message from a contact never opens a conversation on its own. If a contact writes to you and you do not reply, nothing is charged. With a Conversational RCS Agent, a conversation opens when one side replies to the other. The conversation price is then charged once and covers all messages in both directions for 24 hours.

How does the 24-hour conversation model work?

With a Conversational RCS Agent, a conversation opens when one side replies to the other. If you send a message and the recipient does not reply, only the message price is charged. If the recipient replies, or you reply to a message the recipient sent you, the conversation price is charged instead of the message price, and all messages in both directions are free for 24 hours from that reply. A message from a contact that you do not answer costs nothing.

What does it cost if a contact writes to me and I do not reply?

Nothing. Incoming messages are free and do not open a conversation. Only your reply opens the 24-hour conversation, which is then billed as one conversation.

Ready to use RCS?

Get started today and discover which RCS message type best suits your business.

  • No subscription
  • No commitment
  • Pay as you go
  • Free trial