RCS Rich Message example - Interactive shoe collection with product carousel
RCS Rich Message example - Coffee roastery with loyalty programme and promotional offers
RCS Rich Message example - Roof inspection report: Your Roof is Storm-Ready with View Full Report and Share Report buttons

What is RCS Messaging?

RCS (Rich Communication Services) is the successor to traditional SMS – delivered directly in the native messaging app, with no app download required. Your customers receive images, videos, carousels and interactive buttons right where they already communicate.

With a verified sender, read receipts and click-through rates of up to 35%, you can turn every message into an experience – and every experience into revenue.

The building blocks of an RCS Message

  • Verified Sender — Your brand name with an official verification badge. Customers instantly recognise that the message is from you.
  • Rich Media — High-resolution images, videos and carousels directly within the message. Showcase your products as they truly look.
  • Headlines & Text — Eye-catching headlines and text without the 160-character limit of SMS.
  • Action Buttons — Direct actions like “Buy now”, “Book appointment” or “Call” – one tap is all it takes.
  • Suggested Replies — Pre-defined reply chips for quick interaction. Customers tap instead of type.
RCS message structure - Verified sender, rich media, buttons and suggested replies

Why RCS?

The advantages of RCS over SMS

RCS combines the reach of SMS with the capabilities of modern messaging apps – no app download required, delivered directly in your customers’ native messaging app.

Up to 35% click-through rate
RCS messages achieve significantly higher engagement rates than SMS. Interactive buttons and rich media motivate your customers to take action.
Rich Media & Carousels
Send high-resolution images, videos and product carousels. Showcase your products directly within the message – no external links needed.
Verified Senders
Your brand name and logo appear directly in the message header. The official verification badge builds trust and protects against phishing.
Real-time Analytics
Read receipts, click-through rates and conversion tracking in real time. Measure the success of every campaign and optimise continuously.
  • No subscription
  • No commitment
  • Pay as you go
  • Free trial

Verified Sender Your brand name instead of a number

With SMS, your customers only see an anonymous phone number or a cryptic short code. Who is behind it? Is it legitimate? This uncertainty costs you open rates and trust.

With RCS, everything changes: Your verified company name appears directly in the message header – with an official verification badge. Customers instantly recognise that the message is from you.

  • Brand Identity — Your logo and company name instead of +44 123 456789
  • Verification Badge — Official tick mark confirms your identity
  • Phishing Protection — Fraudsters cannot impersonate your verified name
  • Higher Open Rates — Trust leads to greater engagement
Google Verified Sender Badge - Official tick mark for RCS Business Messaging

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  • No subscription
  • No commitment
  • Pay as you go
  • Free trial