Communicate with your brand identity: logo, company name and verification badge. Your customers instantly recognise that the message really comes from you.
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An RCS Agent (RCS Sender) enables businesses to send messages with a verified brand identity. Recipients see your company logo, business name and a verification badge.
When applying for your RCS sender profile, you choose between two agent types. The type determines your billing model and how conversations work.
One-way notifications like OTP codes or promotional alerts. Each message is billed individually by type. Two-way interaction is possible, but each message is charged separately.
Two-way or ongoing conversations, e.g. customer support or chatbot engagements. A flat session rate covers all messages in a 24-hour window after the user replies.
How conversational billing works: Outside the United States, businesses can use conversational RCS Agents to enable real-time, two-way interactions.
If a user doesn’t respond, each message is charged separately based on the message type sent (Basic or Rich). If they do respond, the pricing shifts to the session-based conversational model.
| Feature | Non-conversational | Conversational |
|---|---|---|
| Billing method | Per-message | Session-based |
| Best for | One-way notifications like OTPs or promotional alerts | Two-way or ongoing conversations, e.g. customer support or chatbot engagements |
| Pricing structure | Each message is billed individually by type | A flat session rate covers all messages in a 24-hour window after the user replies |
| Two-way interaction | Possible, but each message is charged separately Incoming messages are always FREE |
Encouraged and cost-effective within the 24-hour session Incoming messages are always FREE |
Mobile network operators have strict requirements for RCS senders. These are necessary to ensure trust and security.
Generic senders are not allowed. Every agent must correspond to the sending brand.
Terms of service and privacy policy must be available in the local language or with a translation.
If a contact number is provided, it must be a local number for the target country.
The complete subscribe and unsubscribe process must be documented (e.g. "STOP" to unsubscribe).
Final verification by mobile network operators takes approx. 2-6 weeks depending on country and mobile operators.
Tip: Provide test phone numbers during registration - usually activated within a few minutes (max. 48 hrs). Messages to test numbers are free of charge.
Major European carriers support RCS - reaching millions of users across Europe.
Verified RCS senders offer decisive advantages over conventional SMS with alphanumeric sender IDs.
Logo, colours and verification badge help users recognise legitimate business communication and significantly reduce fraud.
RCS enables rich media (images, videos, carousels, action buttons) - significantly increasing interaction rates.
Major European mobile operators support RCS, providing access to millions of users across Europe.
Get your verified RCS sender profile in just a few steps.
Log in to your SendRCS dashboard.
Navigate to Settings → Sender ID's.
Click on Create RCS Sender ID.
Fill in all required fields (logo, name, T&Cs, privacy policy).
The registration process requires documentation of the complete subscribe and unsubscribe process. Here's how to set up triggers for your RCS messages:
You can also create a personalised unsubscribe link and use it as a merge field in your messages.
Merge fields (in the main menu) → Click the edit icon next to the Unsubscribe link
An RCS agent, also called an RCS sender, is your verified business identity for RCS messaging. Recipients see your company logo, your business name and a verification badge in their messaging app instead of an anonymous number. Verification by the mobile network operators protects your customers from spam and smishing.
You choose the agent type when you apply, and it determines how you are billed. A non-conversational agent is for one-way notifications such as OTP codes or promotional alerts: every message is billed individually by type. A conversational agent is for two-way dialogues such as customer support or chatbots: once the recipient replies, a flat session rate covers all messages in a 24-hour window.
Mobile network operators have strict rules. Generic senders are not allowed - every agent must correspond to the sending brand. Terms of service and a privacy policy must be available in the local language or with a translation, any contact number must be a local number for the target country, and the complete subscribe and unsubscribe process must be documented, for example STOP to unsubscribe.
Final verification by the mobile network operators takes approx. 2-6 weeks depending on country and operator. If you provide test phone numbers during registration, they are usually activated within a few minutes (max. 48 hours), so you can start testing right away. Messages to test numbers are free of charge.
Log in to your SendRCS dashboard, go to Settings and Sender IDs and click Create RCS Sender ID. Fill in the required fields - logo, name, terms and conditions and privacy policy - and add test phone numbers if you want to test immediately. SendRCS then submits the profile to the operators for verification.
No. Incoming messages are always free, for both agent types. With a conversational agent, replies within the 24-hour session are covered by the flat session rate.
In the dashboard, go to Settings and Create triggers. Select Subscribe for opt-in actions and Unsubscribe for opt-out, for example the keyword STOP, and document the process for the carrier review. You can also create a personalised unsubscribe link and insert it into your messages as a merge field.
Start registering your verified sender profile today.