Opt-out management built for compliant messaging
Give every contact an easy, reliable way to unsubscribe from your SMS and RCS campaigns - and let SendRCS handle the rest automatically.
Respecting consent isn't just good practice - it's the law. SendRCS gives you a complete set of opt-out tools that work across both SMS and RCS, so unsubscribe requests are honoured instantly, contacts are managed the way you choose, and your business stays GDPR-compliant without any manual work.
Consent you can prove... opt-outs you can trust
Under GDPR and telecom regulations, every recipient must be able to unsubscribe at any time. SendRCS makes compliance effortless: multiple opt-out methods, automatic processing, and a full record of who unsubscribed and when - all handled for you in the background.
Six ways your contacts can opt out
Cover every preference and every channel - from a single keyword to a tappable button - with opt-outs processed automatically the moment they arrive.
STOP keyword triggers
Let contacts unsubscribe with a single word. When someone replies with your keyword - "STOP" by default, or any word you choose - SendRCS opts them out instantly. Matching is case-insensitive and works on both SMS replies and RCS messages.
Unsubscribe links
Drop an {{unsubscribe_link}} into any SMS or RCS message and SendRCS generates a unique, secure link for every recipient. One click takes them to your unsubscribe page - no login, no friction, no support tickets.
Custom unsubscribe pages
Make the opt-out experience your own. Customise every heading, message and button, host it on your own domain or on our default page, and show it as a clean pop-up or embedded inline. Contacts who return simply see an "already unsubscribed" confirmation.
Unsubscribe buttons
On RCS, add a tappable unsubscribe button straight into your rich message. Recipients opt out with a single tap - no typing required - for the smoothest, most modern unsubscribe experience available in mobile messaging.
Move to groups on opt-out
Automatically move opted-out contacts into a dedicated group such as "Unsubscribed" or "Do Not Contact." Optionally remove them from all other groups in one step, so they're instantly excluded from future campaigns.
Block contacts on opt-out
Choose what happens the moment someone opts out: block the contact so no future messages can be sent, or remove them entirely. Blocked contacts keep their history for your records but are automatically excluded from every send.
Opt-outs, handled automatically
Four steps from unsubscribe request to a fully compliant contact list.
Contact opts out
Via a STOP keyword, unsubscribe link, or RCS button - on SMS or RCS.
SendRCS confirms
An optional automated reply reassures the contact that they've been unsubscribed.
Your rules apply
The contact is blocked, moved to a group, or removed, exactly as you configured.
Your list stays clean
Future campaigns automatically skip opted-out contacts, keeping you compliant.
Opt-out management, answered
Is SendRCS opt-out management GDPR-compliant?
Yes. SendRCS gives every recipient a clear, one-step way to withdraw consent and processes every opt-out automatically, so you meet GDPR and telecom consent requirements without manual effort.
Can I customise the STOP keyword?
Absolutely. "STOP" is the default, but you can set any keyword you like. Matching is case-insensitive, so replies like "stop", "Stop" or "STOP" are all recognised.
Do opt-outs work on both SMS and RCS?
Yes. STOP keywords, unsubscribe links, group-moving and blocking work across both channels. Tappable unsubscribe buttons are available on RCS.
Can I use my own unsubscribe page?
Yes. Host the unsubscribe experience on your own domain and customise all of the text and buttons, or use the ready-made SendRCS page - shown as a pop-up or embedded inline.
What happens to a contact after they opt out?
That's up to you. You can block them from future messages, move them to a dedicated group, remove them from all other groups, or delete them entirely - with the option to keep their message history.
Compliant messaging starts with easy opt-outs
Give your contacts control and keep your business protected. SendRCS handles opt-outs across SMS and RCS automatically, so you can focus on the messages that matter.
- Multiple opt-out methods across SMS & RCS
- Automatic, GDPR-compliant processing
- Full control over what happens next